This reassuringly foul-mouthed beer takes its fruity name from a small Austrian village known as Fucking, whilst the word 'Hell' is a term for 'pale beer' used in Southern Germany and Austria.
The unusual combination of words has now been sanctioned by the European Union Intellectual Property Office, which says in their verdict that "the brandname could not be blocked simply because it has a different connotation in another language".
It's the beer for any occasion. From stubbing your toe to seeing your team finally lift the World Cup. Drink it to capture the moment, to celebrate, to commiserate, to exercise your demons and raise a toast to life's ups and downs.
